General Blog's

Two More Social Media Platforms for Your Video Content.

Posted on November 30, 2017

In our last blog, we talked about the importance of taking your business presence online and making sure that you use video in social media to your advantage. We placed focus on Youtube, Facebook and Twitter, giving a general idea of what each platform has to offer, how to use that to your advantage ...Read More

Which Social Media Platform Is Best For Digital Video?

Posted on October 31, 2017

For a majority of modern consumers, a business without a strong online presence doesn't even exist, or may be deemed untrustworthy. Buyers are now spending more and more time online and are adjusting their spending habits accordingly. According to a Nielsen consumer report, dollar sales in the U.S. ...Read More

Why Voice-Over Narrators, Actors and Lawyers should understand the implications of Lyrebird.

Posted on September 29, 2017

The Lyrebird is a species of ground-dwelling bird in Australia that is most well known for it’s ability to recognize and replicate the sounds it hears around it, including car alarms, chainsaws and the calls of other bird species with incredible accuracy. It was this fascinating bird that insp ...Read More

Time and Passion: The tools we used to produce a documentary without financing.

Posted on July 31, 2017

In the winter of 2012, while attending a business-networking group, I learned about a colleague who was raising funds to travel to Uganda and volunteer for a project with a local charity organization. The project involved the installation of a clean water system at the maternity ward of a hospital i ...Read More

What is YouTube Live?

Posted on June 29, 2017

Every social media website out there now has some form of streaming of a live video feed. YouTube is the same. YouTube Live allows those who have a YouTube channel to live stream a video for as long as they want as long as the internet connection is not interrupted.   A live stream on YouTube ...Read More

Reflecting on NAB 2017.

Posted on May 29, 2017

The NAB Show came and went fast. As every year, the conference and trade show by the National Association of Broadcasters brought many distinguished broadcasting companies and other industry experts to Las Vegas, Nevada to reveal their new projects, technologies and their plans for the future before ...Read More

If tape is dead, what are Linear Tape Open Systems?

Posted on April 27, 2017

The use of tapes in the video industry has pretty much become a thing of the past with the adoption of memory cards and hard drives. However, since the late 90’s tapes have been evolving for storage purposes into a different technology known as LTO or Linear Tape Open. LTO is a magnetic tape d ...Read More

Why should your company consider using Facebook Live?

Posted on March 03, 2017

In less than 2 months it will be a year since Mark Zuckerberg launched Facebook live. The live video platform has consistently become more popular. It basically allows people or companies that have a Facebook page to broadcast and share a live video with their friends, as well as with their follower ...Read More

The Importance of Light Field Imaging

Posted on May 17, 2016

Lytro™, the company founded in 2006 by Executive Chairman Ren Ng, is already redefining the creative path for artists and scientists with its revolutionary technology: Light Field imaging.   In simple terms, Light Field imaging technology allows to capture the rays of light within a sce ...Read More

So, what are Video Metrics?

Posted on April 01, 2016

Let’s face it, video is the thing and everyone knows it. Videos get people more excited and engaged with the message than paragraphs of text. As more companies, from small to large, embark in creating video content, not everyone is familiar with video metrics.   In a simple way, we can ...Read More

Drone operators, liabilities and insurance.

Posted on February 26, 2016

Here is a story - Company X hires drone operator D to record some aerial footage of a home. A never thinks of asking D about insurance. After all, D advertises itself as one of the best at the lowest price possible when it comes to drone video recording. Even though D has experience flying, it just ...Read More

Drones, SOFC and the hefty fines.

Posted on February 03, 2016

Last summer we talked about drones or UAV’s being used to record video and how regulations would come into place to ensure safety and privacy for the general public. Fast forward eight months later and Transport Canada’s rules are in place regarding the use of drones.   The import ...Read More

Social Media & Video Storytelling

Posted on January 15, 2016

Every video platform is unique and requires different storytelling techniques - just as your Facebook and Instagram strategies should differ, so should your video storytelling. Here are some of our top tips for increasing your brand’s engagement online.   Humans have short attention spa ...Read More

Holiday Shopping, Consumers and Video

Posted on December 15, 2015

The end of the year is very important to brands of all sizes and in virtually all industries. Since many people today are conducting online research before making a purchase decision, brands need to be more engaged and understand where and when their customers are online and consistently push out in ...Read More


Posted on November 21, 2015

  Part One of our virtual reality (VR) series focused on some of the big players in VR hardware development, and some key points for filmmakers and film viewers interested in this space. In this post, we’ll be highlighting notable content providers that are working on strategies to incor ...Read More

Virtual Reality Becomes a Reality - Part I

Posted on November 04, 2015

Virtual Reality (VR) is really buzzing. Many products have been created, articles written and even brands are getting onboard. Let’s dive into what virtual reality is, some of the frontrunners making headlines for this technology and how VR could impact the filmmaking industry.   What e ...Read More


Posted on September 30, 2015

Those who are looking to engage with a brand online are looking to be entertained and informed. Yet they also crave authenticity. One of the best ways to do this currently is through live video. Just note, the days of cheesy infomercials are gone.   Authenticity can go hand-in-hand with live ...Read More

Outdoor Lighting 101

Posted on September 25, 2015

Shooting video outdoors can allow you to shoot beautiful scenes, explore new territory and take advantage of the natural lighting of the sun. Though the sun can provide exquisite lighting, it is important to maintain a balance and keep control of the shooting environment when the lighting changes.&n ...Read More


Posted on September 02, 2015

We live in a very busy time, both online and offline. Online, you may be trying to get your latest blog post noticed, working on a new project under a tight deadline or sending emails back and forth between clients. Offline you may also be working on a new project and managing time between work, fam ...Read More

Timing: When to post your video

Posted on August 24, 2015

When it comes to publishing your video or advertisement, timing is extremely important. You can have a stellar advertisement ready to be shown, but if you don't do your research and plan exactly where and when you want this advertisement to be shown, you may miss valuable opportunities to connect wi ...Read More

Filming with drones

Posted on July 09, 2015

Drones have been making headlines for quite some time. Though these flying robots are commonly associated with the military, agriculture and surveillance, they have most recently been making headlines due to their use by brands around the world. The 2014 Cannes TweetSuite Staff used drones and music ...Read More

LookAt Review

Posted on June 27, 2015

For those looking for a collaborative post-production video review tool, you may know that we recently reviewed a tool called Wipster, which you can read about here. We were also recently approached by LookAt to do the same. According to it’s website, LookAt is a real-time video review and col ...Read More

Your video is online! Now what?

Posted on June 17, 2015

So you have created a video, decided where you are going to host it and it’s now live. Time to sit back and watch the views come in, right? Not quite.   Once your video is live online you need to ensure it is being seen and is driving the right traffic to your website and business as a ...Read More

Live Stream Marketing

Posted on June 04, 2015

This spring, two new social media apps appeared on the scene that disrupted the market. Periscope and Meerkat became two hot topics that everyone wanted to get involved in - including brands.   What are these apps, and should my brand join?   The premise of Meerkat and Periscope are qu ...Read More

Creating a video for the right reasons

Posted on April 30, 2015

Let’s talk politics. Video politics. Your boss may approach you, or a stakeholder who has lots of ideas about a video that they think will be effective. However the video idea they’re describing doesn’t sound like it communicates the benefits of a product of service. What it sounds ...Read More

Purposeful Placement

Posted on April 17, 2015

So, you’ve made your video. Now it’s time to think about where it’s going to be posted, right? Not so fast.   When creating a video, it’s vital to plan the purpose in advance of production, in order to create the best content possible and receive the proper return on i ...Read More


Posted on February 17, 2015

Video editors need to be incredibly detail oriented. Interpreting the producers vision, anticipating client feedback and being able to nitpick the smallest details out of minutes or hours of video takes a very specific set of skills. Throw into the mix communication with the rest of your team a ...Read More

Video marketing for small businesses

Posted on January 20, 2015

You don’t need to have a big budget to make a big impact with your customers via video. A well-planned and executed video marketing campaign is not only possible for big companies. If you own your own business or are part of a small business, video marketing is something worth considering. &n ...Read More

4K – What is it and why are people talking about it?

Posted on November 13, 2014

In the technology, video marketing and cinematic world, 4K is getting a lot of buzz, so much so that it is being touted as the “next big thing”. So what’s all the buzz about?   4K, or ultra-high definition television is the highest possible video resolution format available ...Read More

Video Marketing - Not Just Ads.

Posted on October 27, 2014

When you think of video marketing, what comes to mind? For some people, they think of advertisements. Yes, video marketing does include explicit advertisements, but there are other ways to get your audience interested in what your company has to offer.   If all the videos you are producing ar ...Read More

Directing the Training Video

Posted on October 04, 2014

In our last blog we talked about training videos and online PSA’s. We recognized their relevance in today’s online world and what content and production aspects need to be considered when creating one. To get a deeper understanding of what it means to create a training video that deals w ...Read More

The Importance of Captivating Training Videos

Posted on September 18, 2014

We’ve been very busy these past few months working on various training videos. Meeting with organization leaders to shoot, subtitle and edit training videos got us thinking about how far they have come from just being purely informative tools. It is important to get the information to your au ...Read More

Video Marketing as a Conversion Tool

Posted on August 21, 2014

Some business owners may think that they need to have a big budget to get some attention their way. It seems easy for them to catch attention and spread awareness about a new product or service with ease. Non-global brands and other businesses can gain new customers and bring new visitors to their ...Read More

Facebook video advertisements coming to Canada

Posted on June 27, 2014

According to Reuters, Facebook will be rolling out video advertisement opportunities to brands in Canada and six other countries, beginning in June. What does this mean for marketers and users?   This past year, Facebook turned 10 years old. In celebration, users were able to share their own ...Read More

Leveraging your marketing strategy with a webinar

Posted on June 05, 2014

If you are looking to leverage your video marketing in a new way, a webinar is a great way to do so. Webinars allow you to build an audience, demonstrate thought leadership, control the message, engage and create something new - all within a limited budget.   A webinar, or web-seminar is a fo ...Read More

Copyrighted songs and YouTube: Better Safe Than Sorry

Posted on May 14, 2014

(Image via Thomas van de Weerd on Flickr) “Sometimes it just takes the perfect song to really complete a video”, you may think. Many professional photographers or videographers may feel that using recognizable music in their video will help build credibility and draw more view ...Read More

Video as a part of your CSR strategy

Posted on April 08, 2014

Demonstrating corporate social responsibility (CSR) is a vital aspect to public corporations. For many, this means taking the time to decide how to align your vision and values with the respective elements of the business. Employees or customers may be surveyed, CEO’s consulted and town halls ...Read More

Why having a marketing strategy is vital for video production

Posted on March 14, 2014

    Just because you have the means to make a video for your marketing purposes doesn’t mean you should right away.   Many businesses understand the value of video and are eager to jump in, but do so too quickly. Why blame them? YouTube is the second largest search engine af ...Read More

Objectives, Strategies and Tactics - What's The Difference?

Posted on February 26, 2014

Setting goals and working towards accomplishing them is integral to any marketing strategy. For some, this may seem like an easy task. However, there are specific elements that must be incorporated to help keep you on track. These are objectives, strategies and tactics. They sound kind of similar do ...Read More

Non-Profit Marketing

Posted on February 17, 2014

Non-profit marketing is very valuable, but sometimes difficult to do well. Many non-profits face issues acquiring the necessary resources, which ultimately may lead to difficulties in communicating and disseminating their messages. However, it is possible to create a real impact using social media a ...Read More

The Value of Real Time Marketing

Posted on February 04, 2014

                Image Credit: AskDaveTaylor via Flickr     This year, it wasn't just be television advertisements that consumers were on the lookout for. Branded social media content took centre stage after a very unlikely brand ...Read More

Competitive Advertising

Posted on January 29, 2014

What comes to mind when you think of competitive advertising? Pepsi vs Coca-Cola? Samsung vs iPhone? Competitive advertising occurs when one brand positions itself as directly superior to another brand by putting the two brands “head to head” to demonstrate the benefits of the brand. Mo ...Read More

Trend Predictions for 2014

Posted on January 19, 2014

The holiday season has come and gone, and along with reflections on the year that has past comes predictions for the future. We’ve consolidated our reflections and research into four marketing trends to look for in 2014: 1.     Personalized marketing & genuine connecti ...Read More

Successful Marketing for Not-For-Profits

Posted on November 18, 2013

  Many not-for-profits face the challenge of promoting activities and raising funds  a  while trying to remain on budget. It may seem difficult to garner the attention your company is hoping for, however targeted, cost-effective marketing is possible for not-for-profits.   Thi ...Read More

No Story, No Brand

Posted on October 23, 2013

Storytelling has always captured our imagination. Whether it was our parents reading stories to us when we were younger, sitting around a campfire with friends, or watching a documentary, stories have always helped us shape opinions, engage with others, and learn more. Therefore, it is important for ...Read More

Kickstarter and Brand Transparency

Posted on October 01, 2013

This September, Kickstarter came to Canada. Artists, entrepreneurs, and backers are all invited to join the newest chapter of this very successful website that advertises itself as a “new way to fund creative projects… through direct support from people like you”.   Kicksta ...Read More

Photographs, Permissions and Privacy

Posted on September 17, 2013

(Image: mi55er via Flickr) Cameras are everywhere. We carry small handheld cameras in our cell phones, there are traffic cameras on many major intersections, and high-end digital cameras have become increasingly more affordable. This of course means that there are more photos and videos being ...Read More

Watch & Learn: The Key To Understanding Your Audience

Posted on August 21, 2013

Whether you are waiting in line at the supermarket, on the subway, or sitting at home, chances are you and others around you, are engaging with a company’s content on some level. In fact, Google reports that 84% of smartphone owners use their devices to help shop while in a physical store. Fur ...Read More

Video and Citizen Journalism - How this can affect businesses

Posted on August 07, 2013

Smartphones have changed news reporting forever. No longer are news crews the first ones on the scene of an event – it is citizens who are documenting breaking news where and when it happens. Most of us now carry around video cameras that can be switched on in a matter of seconds. One of the o ...Read More

Short vs Long Form Video Marketing

Posted on July 30, 2013

It’s difficult to ignore the fact that visual content is key to building a brand. Anywhere you look, high quality visuals, brightly coloured ads and dynamic videos that tell a story are the pieces of content that are grabbing the most attention. As someone who wants your company to attract an ...Read More

Internet Info clutter – “how am I going to stand out among the others out there”

Posted on July 11, 2013

Recently, a client approached us asking how they can stand out from their competition online. Many companies are harnessing the power of social and digital media to attract and grow their customer base (and if you aren’t you are missing out!), so it may seem like a daunting task to stand out a ...Read More

Is Content Really King?

Posted on June 27, 2013

If you're into marketing you have probably heard the saying "content is king" more than a few times. Content marketing can be explained as an offering - what your brand does, how they do it and what makes it stand out from the others. This is often accomplished through blog and social media posts, c ...Read More

Cannes Film Festival Roundup

Posted on June 04, 2013

The world renound Cannes Film Festival celebrated its 66th year this May. Drawing international acclaim and crowds, this year’s jury, headed by Steven Spielberg, awarded films from not just North America but also from Asia and Europe. Included in the jury were actors Nicole Kidman, Christoph W ...Read More

Optimizing Your Content for Social and Mobile: Why Vine Works

Posted on May 22, 2013

Many of today’s consumers are flocking to their mobile devices to gather the latest news, information and reviews from retailers, restaurants, and more. Further, many employees are now permitted to bring their mobile devices (tablets, phones, e-readers) to the workplace. With the plethora of a ...Read More

Video Marketing By Industry

Posted on April 28, 2013

Having a video marketing strategy in place is something that we at Nettel Media believe is extremely important. If you are not on board with this, check out a few of our previous blog posts here, here and here. It is important that businesses reach, connect and expand their audiences through video, ...Read More

Copyright and Copywrong

Posted on April 12, 2013

With the amount of content and information that is available with a few clicks online, it may seem ideal for small and medium businesses on a budget to create something of their own by  “borrowing” or sampling  of someone else’s content. However, this is not always a good ...Read More

Video as a key component of content marketing

Posted on March 25, 2013

  If you are under the impression that video does not need to be a key component of your marketing strategy, take a second to look at the statistics. According to YouTube, over 4 billion hours of video are watched each month, and 72 hours of video are uploaded each minute to the site. Forbes r ...Read More

Tying Offline with Online Marketing

Posted on March 17, 2013

Tying Offline with Online Marketing   Online and offline marketing may seem like two very distinct spaces, however today they could not be more fluid. Many businesses are taking advantage of the fact that their content, promotions and communications strategies can (with some work) seamlessly ...Read More

Not As Easy As It Sounds: Language Versioning For Video

Posted on March 02, 2013

In order to get your video’s message across in an impactful manner, the audio must be clear, crisp and understandable. This is often achievable through the creation of a single version of your video. However, many companies choose to have their videos accessible to a broader audience across a ...Read More

The importance of demonstrating Thought Leadership

Posted on February 20, 2013

  The online world is evolving at an extremely rapid pace. New social media endeavors (such as the new Vine app) seem to be popping up regularly and countless amounts of information are becoming available online every second. How are you going to stand out from everyone else?   Demonstr ...Read More

Messaging in an Online World

Posted on January 31, 2013

    Whether it is a tagline, bio, hashtag or blog title, it seems that one of the key aspects of online branding is that messages are shrinking. This is very accurate, and it’s very important that businesses and brands take advantage of this.  Today, online users are constantl ...Read More

Can producing your own video damage your brand?

Posted on January 21, 2013

  When starting a business, many entrepreneurs look for ways to save money, while still aiming to promote their brand in an effective manner. For many, this means creating one’s own logo, business cards, web content, and maybe even creating a video. A video showcasing your businesses can ...Read More

Branding Online- Part II

Posted on December 08, 2012

  This is the second part of our two part blog post on online branding. For part one, click here.   Ensure that once you have created your online profiles, you start the conversation and make your presence known to your audience! One example of a brand that is harnessing social media to ...Read More

Branding Online-Where to Begin?

Posted on December 03, 2012

This is the first post of a two-part blog series on online branding.     Thinking about bringing your brand online? Perhaps you have a website and you’re looking to expand your audience to social media websites. Maybe you are hoping to leverage the Net to learn more about your ...Read More

International Cinema in Canada

Posted on November 14, 2012

  Canadian’s are often proud of the cinema that gets produced “in-house” – by Canadian directors, featuring Canadian actors, or that are filmed in Canada. It gives us a chance to show off our talented people, beautiful landscapes, our bustling and innovative cities, and ...Read More

Interview with Dave Fehr

Posted on November 08, 2012

  Dave Fehr has been a great advocate of our most recent TV pilot project, Donating Dreamscenes, Students Say! He has been a great contributor to the project’s popularity, especially on social media. A Project Estimator at Alberta Siding Projects, Dave filled us in on what he has been up ...Read More

Promoting During the Holidays - Part II

Posted on October 23, 2012

This is the second part of our two part series on Marketing during the Holidays.   So you’ve read our first blog post on Holiday marketing tips, and you’re hungry for more. Don’t worry, Nettel has got you covered with some more tips and resources to ensure a successful and s ...Read More

Promoting During the Holidays - Part I

Posted on October 16, 2012

  Canadian Thanksgiving has just passed, and with Christmas and winter holidays just around the corner we thought we’d let you in on a few tips for promoting your brand around the holidays, with a two part blog series. First Things First Take a look back and review what you did last ye ...Read More

TIFF Roundup

Posted on September 24, 2012

The prestigious Toronto International Film Festival (TIFF) garners worldwide attention annually and has been the place to turn for celebrity spotting, catching premieres and listening to the stars and directors speak about making the film. The festival always gives reporters lots to talk about &ndas ...Read More

Social Media and TV – A Match Made in Cyberspace

Posted on August 23, 2012

Social media has been on everyone’s radar for the past few years. It’s a great way to discuss current events, debate, share information, videos and more. It seems like the possibilities for social media are endless.  In fact, much of the news these days actually first breaks on soci ...Read More

NXNE Film: “What’d You Expect? The Archers of Loaf Live at The Cat’s Cradle”

Posted on July 26, 2012

This is the second of a two-part post on NXNE, a music, film and interactive conference that took place in Toronto this June.   “I just like to fill the awkward silences in between songs. I don’t really think about what comes out of my mouth until it does”   The film ...Read More

Welcome to our new website!!

Posted on July 12, 2012

We are extremely happy to launch our new website. It has been a bit of a long journey, but like any other project, the things in life that are worth doing require their own time, continuous effort and an honest evaluation every step of the way.   We have been very fortunate to work with compa ...Read More

Uganda Trip

Posted on May 15, 2012

 On August 17th, Karene, the founder of Nettel Media, will be beginning what is sure to be an inspiring, challenging, and uplifting trip to Uganda with H2O 4 All in partnership with Save the Mothers – an organization that aims to educate officials in developing countries about safe matern ...Read More

A Hot Hot Hot! Year for Hot Docs Film Festival

Posted on April 19, 2012

  Hot Docs is North America’s largest documentary festival that, each year, presents over 150 documentaries from Canada and internationally. This year the 19th annual festival ran from April 26th to May 6th and broke all previous attendance and screening records. Attendance was an estima ...Read More