Blogs in January 2013

Messaging in an Online World

Posted on January 31, 2013

    Whether it is a tagline, bio, hashtag or blog title, it seems that one of the key aspects of online branding is that messages are shrinking. This is very accurate, and it’s very important that businesses and brands take advantage of this.  Today, online users are constantly bombarded with images, stories and advertisements, not to mention what they set out to do on the I ...Read More

Can producing your own video damage your brand?

Posted on January 21, 2013

  When starting a business, many entrepreneurs look for ways to save money, while still aiming to promote their brand in an effective manner. For many, this means creating one’s own logo, business cards, web content, and maybe even creating a video. A video showcasing your businesses can be effective, but only if it is done properly. The affordability of video technology and accessibil ...Read More