Blogs in August 2013

Watch & Learn: The Key To Understanding Your Audience

Posted on August 21, 2013

Whether you are waiting in line at the supermarket, on the subway, or sitting at home, chances are you and others around you, are engaging with a company’s content on some level. In fact, Google reports that 84% of smartphone owners use their devices to help shop while in a physical store. Furthermore, many people “second screen” while watching TV, which means that they are texti ...Read More

Video and Citizen Journalism - How this can affect businesses

Posted on August 07, 2013

Smartphones have changed news reporting forever. No longer are news crews the first ones on the scene of an event – it is citizens who are documenting breaking news where and when it happens. Most of us now carry around video cameras that can be switched on in a matter of seconds. One of the outcomes of this is more efficient reporting and solving of crimes and involuntary brand marketing&nd ...Read More