Blogs in January 2014

Competitive Advertising

Posted on January 29, 2014

What comes to mind when you think of competitive advertising? Pepsi vs Coca-Cola? Samsung vs iPhone? Competitive advertising occurs when one brand positions itself as directly superior to another brand by putting the two brands “head to head” to demonstrate the benefits of the brand. Most often, this happens with consumer goods such as cleaning supplies, beverages and cellphones. One ...Read More

Trend Predictions for 2014

Posted on January 19, 2014

The holiday season has come and gone, and along with reflections on the year that has past comes predictions for the future. We’ve consolidated our reflections and research into four marketing trends to look for in 2014: 1.     Personalized marketing & genuine connectivity It is well known among marketing professionals that delivering the same message to different d ...Read More