Posted on: September 30, 2015 by Nettel Media

Category: General


Those who are looking to engage with a brand online are looking to be entertained and informed. Yet they also crave authenticity. One of the best ways to do this currently is through live video. Just note, the days of cheesy infomercials are gone.


Authenticity can go hand-in-hand with live video, if done properly. Here are some tips on how to demonstrate your brands authenticity through video. 


Although you may have key messages or a script (and we encourage you to have them!), live video allows you to adapt on the fly, give your audience a peek into your work and perhaps give them a behind-the-scenes look. Another reason to try your hand at video is because the human brain processes images much faster than text, and can spend more time watching a video than reading an article.


Before you begin, make sure you are clear on why you are making the video or doing your live stream. What is the purpose and what do you intend your audience’s reaction to be? You can use live streaming apps such as Periscope and Meerkat for live Q&A sessions, behind the scenes looks or even training! You can read more about these two services in our Live Stream Marketing blog post here. You can also capture highlights or little tidbits of information from a demonstration, event or Q&A on Vine.  You can read more about these here. Don’t forget to listen to your audience, take note of their questions and respond in a timely manner - a two-way dialogue is very important.


Andy Stack, manager at YouTube, explained at the Streaming Media West conference this year: “If you’re really authentic about what you’re trying to create that is what wins, and that’s what’s won over the past few years and that is what’s still winning. If the audience and the fans see that what you’re creating is truly authentic, then you can have channels that are wildly successful, like Toby Turner who will just shoot something with his flip cam in his underwear in his bedroom, and then he’ll get 3 or 4 million views on that.” (source)


Once you start creating and posting your online videos, keep the momentum going and shoot more on a consistent basis. This way, you’ll begin to build an audience. You will also begin to accumulate metrics so you can see what type of content is performing best and what type of information your audience likes. The more metrics you look into, the more you’ll be able to plan your video content accordingly. 


If you’re looking to find out more about video marketing or want help with your strategy, lets chat.


Photo: jsawkins via Flickr Creative Commons

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