Facebook video advertisements coming to Canada

Posted on: June 27, 2014 by Nettel Media

Category: General

Facebook video advertisements coming to Canada

According to Reuters, Facebook will be rolling out video advertisement opportunities to brands in Canada and six other countries, beginning in June. What does this mean for marketers and users?


This past year, Facebook turned 10 years old. In celebration, users were able to share their own videos of personal and popular moments from their own “digital lives”. Facebook has more to celebrate than their users however. There are currently over 1 million active brands on the site and over 25 million small business pages. According to Mobile Syrup, of Facebook’s Q1 revenue of $2.5 billion, $2.27 billion of that came from advertising alone. Being able to continue to push advertisement opportunities for brands is a smart move for their own brand.


The announcement of Facebook video advertisement opportunities is a big win for brands. Being able to grab the attention of a user for a short period of time on their own personal newsfeed puts the brand in a very strategic position. Not only that, but this announcement also solidifies the fact that video marketing is here to stay, and that it has had a profound impact.


According to CBC.ca “[Each] 15-second video ads appear in users' newsfeeds and play automatically with the sound muted until they are clicked on”. While this is logical, the movement of the videos may become distracting and clutter user’s newsfeeds, resulting in unhappy users. In order to combat this, each ad must be submitted to Facebook and pass a quality-control test.


Along with this announcement, Facebook will be rolling out new video metrics for Page Insights and Ads Reporting. This will now include more detailed view counts – the number of actual video views, the number of people who have watched the video, average duration of the video watched, replays and the number of clicks on the video.


How do you think Facebook users will respond to the change? Let us know in the comments below, or on our Facebook or Twitter accounts.

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