Non-Profit Marketing

Posted on: February 17, 2014 by Nettel Media

Category: General

Non-Profit Marketing

Non-profit marketing is very valuable, but sometimes difficult to do well. Many non-profits face issues acquiring the necessary resources, which ultimately may lead to difficulties in communicating and disseminating their messages. However, it is possible to create a real impact using social media and related messaging tools.


Let’s look at two non-profits that successfully used available resources to advocate their cause:


In 2013, Saatchi and Saatchi launched a Twitter campaign called “Surrender Your Say” for the Tourette Syndrome Foundation of Canada to increase understanding of the disorder. Those who signed up through Twitter gave up control of their profile for 24 hours, while posts were sent out at various times throughout the day that they did not write, causing anxiety and lack of control that those living with Tourette Syndrome face every day. The campaign achieved over 100 million impressions, was covered extensively by Canadian media and won ‘best of show’ at the 2013 Media Innovation Awards.


On an international scale, Alzheimer Nederlannd has also seen success with their “Alzheimer’s Event” that is currently taking place on Facebook. A video describes how those participating are able to experience what it may be like to have Alzheimer’s and not remember when or why you are at a certain place. The organization also partnered with organizations on Facebook, such as a restaurant. This not only makes the campaign more credible, it also draws in a larger audience. Random people may be tagged in photos at places they have not been, with people they do not know. The goal is to surprise Facebook users and draw them to the website to find out more information.  



What can we learn from these successful campaigns?

  • Use the tools that you already have. Facebook, Twitter and other social media sites are ideal places to launch, host and promote a campaign.


  • Reliability is paramount. Your brand’s message must be accessible and engaging while at the same time being consistent with your brand.


  • Create a story or interaction that is easily shareable.


  • Ensure you have links for more information.


Not only do these types of campaigns effectively get their messages across, they manage to do so by creating an environment where users empathized with those affected by these conditions.


If you are looking to create a video to enhance your non-profit’s messaging, don’t hesitate to contact us.

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