Optimizing Your Content for Social and Mobile: Why Vine Works

Posted on: May 22, 2013 by Nettel Media

Category: General

Optimizing Your Content for Social and Mobile:  Why Vine Works

Many of today’s consumers are flocking to their mobile devices to gather the latest news, information and reviews from retailers, restaurants, and more. Further, many employees are now permitted to bring their mobile devices (tablets, phones, e-readers) to the workplace. With the plethora of applications available, many consumers are flipping through many apps, decreasing the amount of time spent on each to mere minutes.


This suggests that the timespan marketers have to grab their target consumer’s attention has decreased significantly, making it difficult for many brands to stand out.


Keeping this in mind, it’s important that your brand’s content is optimized for the mobile experience in order to hold your consumer’s attention. One of the means by which to do this is to ensure your web presence is mobile-friendly.


One of the most talked about applications that has enabled companies to showcase themselves is Vine. Released earlier this year, Vine is a social video application that allows users to “create short, beautiful, looping videos in a simple and fun way for your friends and family to see”. The app easily integrates into Twitter and is very user friendly, which is why the application boats numbers such as 100,000 posts in a single weekend (Mashable).


Users have the option to shoot a continuous video or shoot snippets of film to compile into one 6 second video, just by pressing the video icon of the homepage. Then users simply add a caption and post it to Vine and other social networks.


It is important to recognize that with Vine, the means by which individuals can showcase their brand are virtually endless. For example, video production companies, comedians and even anticipated movies such as “Marvel’s Agents of S.H.I.E.L.D” have put the social app to use in order to promote their brand or product.


OneNine Design used the app to showcase one of their recent designs for a client, and Tropicana wished their fans a Happy Valentine’s Day this year through it. Marketing software company HubSpot used the app to showcase their new play area in their offices.


In order to be successful with your online video marketing, you need to ensure that your brand can reach a population  that want their news, reviews, and information delivered in a quick and catchy format. The trendy Vine app is one way to do so, however it is important to note that the application is not always an ideal way to showcase your brand in a professional manner. If you are interested in learning more about video marketing and the benefits it can bring to your company, do not hesitate to contact us for more information.






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