Social Media and TV – A Match Made in Cyberspace

Posted on: August 23, 2012 by Nettel Media

Category: General

Social Media and TV – A Match Made in Cyberspace

Social media has been on everyone’s radar for the past few years. It’s a great way to discuss current events, debate, share information, videos and more. It seems like the possibilities for social media are endless.  In fact, much of the news these days actually first breaks on social networks such as Twitter, and newscasters are quick to credit social media users and websites for facilitating discussions, bringing their attention to important or viral news and even helping people reconnect. Further, according to a recent study by The Hollywood Reporter, a massive 88% of those surveyed said that social media is a new form of entertainment for them and 79% visit social networking websites when they’re watching television.


Television shows, especially live events, have been thriving off of social media, and social media thrives off of television in return. Take one of the largest worldwide events for example, the 2012 London Summer Olympics. These Olympics were quickly dubbed the “Social Olympics” even before they began – signaling that social media was going to have close to or arguably more influence than TV broadcasts on viewers opinions of The Games.


Take the P&G “Moms” commercial, for example. The television commercial that aired during the Olympics became viral on YouTube almost instantly, simply by people sharing the ad with friends on Facebook and Twitter.


Many promising and notable athletes were on twitter (Christine Sinclair, Usain Bolt, Michael Phelps, etc.) – which was great news for fans, viewers and news stations even though restrictive guidelines were put in place. They were tweeting about what they were up to, sending good luck to their teammates, and even congratulating athletes from other countries on excellent performances. For some athletes at the Olympics, their social media personalities were too aggressive or uncalled for and that resulted in their suspension from The Games. This proves that although having a presence and many followers on Twitter and other social networks is a great thing, users need to be responsible with what they are saying (Think: with great power, comes great responsibility).


Even CTV had a “Bell Social Scene” segment – whereby a journalist discussed viral Olympic videos, trends on Twitter and even read out what some athletes were saying on Facebook and Twitter. Many people who do not use social media were tuning in to the segment to see what was being talked about on social media. Not only did social media provide more information to engaged Olympic viewers, they also helped boost Olympic ratings.


At Nettel Media, we understand that TV and social media need to be connected in order for a marketing campaign, television show, or worldwide phenomenon to be enhanced. Yes, one can exist without the other, but today both should compliment each other in order to engage viewers and promote discussion more effectively. If done correctly, the impact is fantastic for the network. If not done correctly, the network will still be faced with immense impact, but not for the better. Television is now a cultural experience, thanks in part to social media.


If you think that you are missing out on a great opportunity to market your business because you don’t have a corporate video, contact us to find out how we can help.

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