Social Media & Video Storytelling

Posted on: January 15, 2016 by Nettel Media

Category: General

Social Media & Video Storytelling

Every video platform is unique and requires different storytelling techniques - just as your Facebook and Instagram strategies should differ, so should your video storytelling. Here are some of our top tips for increasing your brand’s engagement online.


Humans have short attention spans, with most experts saying it’s no longer than eight seconds! Further, brands no longer have the power online, according to Ogilvy & Mather, the community now makes the rules for digital marketers. What does this mean for brands? You must have something that will catch their attention. For your mobile audience, this is known as “thumbstopping”.


For Twitter, visuals are a great way to amplify your content. Since you’re limited to 140 characters, an image gives you the opportunity to add more text without increasing your character limit. Think of Twitter as your platform for strong calls to action - whether it’s driving people to a website for more information, watching a video or asking them to answer a question.


On Facebook, you have more room to write content. Though you should be telling a story or explaining something to your audience, ensure you’re not giving it all away. You want to leave people a little curious and then let them know where they can find more information. When you’re adding an image, ensure that it will look good on mobile - many people are looking at Facebook on their way to work, on their break or while waiting. If your content doesn’t load properly, they’re going to keep on scrolling.


Lastly, if your company is going to go onto Instagram, it’s important that you do your research. This strong visual platform uses lots of hashtags and you should decide if you’re going to use your own, a popular one to be part of a larger conversation, or a combination of the two. Ensure your images aren’t too ad-focused and are captivating. People want to see real images, less polished than the ones you may share on Twitter or Facebook.


Though they have their distinct differences, what each of these social networks has in common is they require you to be creative in your delivery in order to engage your audience .


To further your messaging on these sites, consider visuals and videos. If this is something you’re considering and need some help developing this visual content, get in touch with us. We’d be happy to help!

Blog Comments