Trend Predictions for 2014

Posted on: January 19, 2014 by Nettel Media

Category: General

Trend Predictions for 2014

The holiday season has come and gone, and along with reflections on the year that has past comes predictions for the future. We’ve consolidated our reflections and research into four marketing trends to look for in 2014:

1.     Personalized marketing & genuine connectivity

It is well known among marketing professionals that delivering the same message to different demographics doesn’t work. This will be even more important in 2014 as audiences become even more specific and more digital communications services become available.

2.     Wearables

Google Glass and the NikeFuel band are just two examples of how technology is truly becoming a part of our everyday lives. As some consumers move away from social media towards these “utility” wearables, how advertisers choose to market and integrate their brand into them through apps and push notifications will be telling.

3.     “Youtility”

Jay Baer’s New York Times Best Selling book explains how brands should not be focusing on selling to their customers. Instead, they should be helping their customers. By doing so, genuine relationships can be built. At a time where consumers are constantly questioning the validity of marketing messages, transparent brands will benefit.

4.     Collaboration

Inviting consumers to interact with your brand through contests has seen some success. Collaborative efforts, on the other hand directly impact the brand. Oreo’s “Daily Twist” 100th Birthday campaign really put the consumer at the front of the brand. By asking for submissions and putting them on its Facebook page, this strengthened the relationship between the brand and the consumer, or in this case, collaborator.


All four of these trends focus on brands connections with their audiences. One of the most successful ways to do this is through a strategic marketing video. Get in touch with us to learn about how video marketing can benefit your company.


What do you think will be at the forefront of marketing in 2014? Let us know by providing your thoughts on Facebook or Twitter.



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