Video Marketing

Video marketing is a concept that’s not always fully understood. Often times, businesses view video in isolation, as a means to its own end and as a communications media unto itself, much like television, newspapers, etc.

At Nettel Media, we are very much a “video marketing company”, and view our client’s video projects on a much broader scale. For us, video needs to be an integral part of your marketing communications and advertising efforts. There’s more to it than simply shooting a good quality video. You need to understand the client’s communications needs in order to craft an effective video.

We believe that a successful corporate video entails a video marketing mindset - where your branding, positioning and overall marketing and business strategy are our primary considerations. Your video will only achieve its objectives by embodying these key marketing elements.

The goal with any video marketing project is to create a video that reinforces the unique attributes of your company’s brand. Through the video production process, we can create an experience that will capture the nuances of your company and communicate them through the power of the visual medium.

For video marketing to be truly successful, it needs to be implemented strategically. In other words, you need to develop a strategy around video that fully leverages its capabilities, both online and off. The key is to decide what works best for your brand.

Video can be incorporated across a variety of channels -everything from tradeshows to in-store promotions offline, to websites, email marketing, digital press releases, YouTube and other social media platforms online. The opportunities are limitless when it comes to broadening the reach of your marketing messages.

Our partners at Sydcam Marketing Communications, through their SMART Program, can devise a communications and social media marketing strategy that will help you decide how and where to promote your video to achieve the greatest success.

Contact us if you would like to talk to a video marketing company that’s focused on helping you get the most out of your video investment by growing your brand and business.